Tuesday, 28 April 2015

Ass#2 Draft

Well, I have reached a point where I am ready to share my draft Ass#2. It has been hard work getting here so I appreciate any feedback that you may have - good or bad.

Good luck with your studies!


STEP 1


My Ideas

I enjoy the examples given to explain FCF between King Enterprises and Marks Inc, The comparison between Table 4-1 and Table 4-2 provides a great logical example that gives the preceding paragraph a visual meaning.
The explanation of cash and the 2 possible categories is very well written, again providing a great example that all students can relate to. I believe this has in ground the financial and operational concept into my mind and allowed me to continue to grasp what is contained further on within the chapter.
 

My Questions

I have come across the term “opportunity cost” previously, although I feel I need to revisit the definition, therefore I did a little research before continuing. Opportunity Cost being the value of the alternative that was not undertaken, eg my personal Opportunity Cost of studying is the value of the income I have forgone by only working part-time.
 

My Reflections

I find it interesting that Ryman Healthcare would increase its net financial obligations in order to pay dividends and net financial expenses. I can’t help but wonder what effect this has for the company long term.
Continuing reading, I find that this could provide some tax benefit as they are now paying higher interest, therefore reducing the company’s profits. I imagine that dramatic increases to NFO cannot occur year after year otherwise the company will get to a point where their debt to equity ratio will be at dangerous levels.
A profit margin of 66.9%, that is quite high although with the use of some analysis techniques, taking more than just profits into consideration, it can be seen that Ryman Healthcare has a low ATO of just 0.35 times, therefore displaying that Ryman Healthcare is not quite as efficient as it would first seem.
I am interested to know why and how this is a benefit to their operations.
Economic Profit seems to be a logical concept. Using capital investment to increase the value of the firm. This is what I would hope that all companies are trying to achieve, is this not the core value of running a business no matter how big or how small. After reading that some companies actually borrow money to pay dividends, these dividends can definitely not be used to measure the current value of the firm as this is a false indicator. 

My Reactions


I like the idea of ‘active learning’. Rather than just reading about restating financial statements, I am looking forward to actually doing the process with the real financial statements of my company. Active learning is a much better concept in the long run as I am certainly a person who learns by doing.
This was an in-depth chapter that will benefit from the hands-on approach that ASS#2 will provide. It is a chapter that deserves to be read carefully, more than once and given time to settle and become clear.

STEP 2


Please refer to spreadsheet.

My thoughts on the process


Firstly, overwhelming. Secondly, let’s get started …
Statement of Movements in Equity
I am unsure of the entry “Exchange differences on translation of foreign operations” contained on the Statement of Movements in Equity and whether this should be classed as financial or operational. I have chosen to class it as operational as it is related to the interaction with the product sale/purchase, and both firms involved.
 
Statement of Financial Position
Taking into consideration the size and depth of operations of Cardno Limited, a minimal cash balance is displayed on Cardno’s balance sheet therefore I believe the full amount to be an operating asset. Cardno would require cash between projects as I imagine that their quoting and planning phase for new and upcoming projects can be quite time consuming and labour intensive before the first payment is made by a customer who accepts their tender for a project.

Statement of Financial Performance
Whilst working through restating the Statement of Financial Performance it takes me a lot of time reading through notes and comparing Ryman Healthcare statements with my own. I find it helpful that there is a clear example to follow. I also realized that I need to consult the notes of my Annual Reports as there is simply an entry titled ‘Revenue’. I have read through the notes and broken revenue down into its operating and financial components.
I believe ‘Royalties’ to be an Operating Expense because it relates to a product.
The Corporate Tax Rate for Australia remains unchanged at 30%. Quite high in comparison to some countries although seems average overall.
I finished (well I thought I had finished) restating my Statement of Financial Performance only to be heartbroken that my totals were incorrect.  After watching the section of our lecture that explains the process and some further reading, all of which did not correct my issue, I started to sift back through each entry one-by-one only to find I had missed the inclusion of ‘Other Expenses’. This entry evaded me, it has no Note to explain what other expenses may be included with this entry therefore I have grouped it under Operating Expenses assuming it to be an accumulation of trivial expenses that relate to everyday business.  If it were in relation to financial transactions, I think this would have been noted.

MY REFLECTIONS


Although not an active participant in forums as I found I could not contribute anything that hadn’t already been said, I did find some previous discussions useful.

I have completed the task and I completely agree with your statement that “most people find it to be an interesting and challenging learning task”. I certainly did. There were a lot of down moments, shortly followed by ah ha moments. I think each ah ha moment brought with it a greater understanding of the process and a great deal of self-satisfaction that I have completed a task that at first look, seemed like a mission impossible.

Step 3


Identifying 3 products or services that Cardno delivers was not an easy task. Cardno does not do just one or two things, they are like the Superman of service companies, it seems that no task is too big or too small for them to handle.  Each project that Cardno undertakes is specific to the client, therefore would involve an in-depth planning and pricing system.  Each project differs per the clients requirements.

Therefore from their website, I chose 3 previous projects that Cardno have been involved in within Queensland and have assumed what I think could be a realistic price.
 

 
Gold Coast Rapid Transit Project
$million
Gateway Upgrade Duplication Project
$million
Street Tree Survey and Data Capture
$million
Selling Price
30
187.5
4
Variable Cost
27
178.125
3.4
Contribution Margin
3
9.375
0.6

 Gold Coast Rapid Transit Project


Cardno formed part of the major design team for the Gold Coast Rapid Transit Project (the Gold Coast tram service). Their initial involvement was to provide consulting services including landscaping, design and traffic management planning. Cardno’s services were also expanded to include engineering services, 12D modelling, fire engineering plus much more. Cardno also acted as managing consultant for various sub-consultants. 

The project began in May 2011 with stage one completed in 2014. The aim of the project is to provide transport for the 2018 Commonwealth Games. 

 I have based my pricing structure on the fact that Cardno provided some very specialist services over a 3 year period, I used a 10% contribution margin. 

Having recently holidayed at the Gold Coast and taking my family on the tram, I am now interested to know that my company played a major role in such a fantastic project.

Gateway Upgrade Duplication Project

Cardno acted as specialist bridge subconsultant to help deliver Queensland’s largest road and bridge project. The project was to duplicate the Gateway Bridge and upgrade 20km of the Gateway Motorway. The design of the bridge began in October 2006 and work was completed in February 2008. The total project was valued at $250 million. As Cardno played a major role in bridge design and construction I have chosen a total project worth of 75%. A large project is likely to have a lower contribution margin therefore I have worked off a 5% CM.

I thought I would continue with my recent holiday experiences, my kids were in augh of such a huge bridge – especially the fact that there were 2!

Street Tree Survey and Data Capture

Cardno used its DRIVE data capture system to develop a register of street trees for Brisbane City Council. The location of each tree was plotted on GIS with a photo included. The project helps council determine many factors on the trees including species, health and possible problems regarding size or interference. The council is able to use the register to schedule maintenance and replacement programs. This seems to be a highly specialised service provided by Cardno, although not highly labour intensive as I imagine it is a highly computerized process. I believe the smaller the project the higher the contribution margin, I have worked on a 15% CM.

My Reflections

I found the research into Cardno’s many varied projects interesting, they have a very broad range of services on offer which keeps them highly competitive in a market such as theirs. It also assists in keeping their high reputation. I am a little uneasy about guessing what such large scale projects might be worth and what kind of Contribution Margin they may have although by sticking to a percentage of the overall price, that percentage being determined by the total project worth, I believe that this is a logical step. A company such as Cardno has many projects in many countries being carried out at any one time, therefore each contribution margin of each project supplements the fixed costs of the firm and contributes in part to overall profits of the parent company. If Cardno were only to accept the large scale projects, they may find that there are periods where they have no work. In an economy that is recovering from the GFC, there have been many large scale projects cancelled or postponed in the past few years. By Cardno taking on projects of all sizes, it ensures that they are receiving a sufficient income to ensure their firm can continue to operate on a profitable basis. When considering what projects to place tenders for, I imagine that if Cardno has the resources to contribute to a project, then they will place a tender. Something like the Gateway Duplication Project is a one-off project that can field high returns, whereas a smaller scale project like the Tree Survey and Data Capture has the potential for flow on business when other councils decide to implement the same register in their region, therefore by taking on a relatively small project, it has the potential to create future income from other areas.

Thursday, 2 April 2015

Cardno YouTube Channel

https://www.youtube.com/channel/UChnRtfJ_XrGJkMOgsrDmqBw

On further research I have discovered that Cardno have their own YouTube channel containing videos on their current work and their business structure. I found this clip https://www.youtube.com/watch?v=OVIsK4Hkpcg very interesting, it gives a great overall picture of what Cardno is involved in and what their business is all about.